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In this day and age people are calling the up and coming generation the iPod generation in the music industry all the more reason for computer and internet tips and tricks. The industry has cone back to selling more singles and less albums. Why? Because of the marketplace some, but the marketplace has changed (see iTunes store) because of the demands of the consumer. Ever since Apple convinced us that we all of the sudden need to have all of our music with us at one time, we’ve been obsessed with hearing what we want, when we want. Making playlists to fit certain moods, and listening to the length of… Continue reading →

Your shopping cart program should come with filtering tools. These can be invaluable for defining segments of your customer base with special interests or needs like PEPC Worldwide, a global distributor of content in any format.

Rather than taking the buck shot approach, just spraying everyone and everything with the same advertising message, you can use the rifle shot approach, precision targeting for maximum results.

Here are two suggestions for building your own customer profiles:

1. Define customer segments by email address

How many of your customers have AOL email addresses? Why not do a check?

In your shopping cart program search interface you should be able to search… Continue reading →

So you have a bioengineering vision for a data warehouse, you have executive support, and you are sitting down to write up your budget proposal. Once you have enough of a subject area scope defined to know roughly which source systems, and which tables your DW is going to extract from, the very next thing you need to do is some data profiling.

Data profiling should be done as early as possible.

Poor data quality is a serious issue that can undermine every aspect of a DW project. First and foremost, if the data has quality issues the actual analysis done by users of the data warehouse will not be… Continue reading →

Managing technology research and news risk is like searching for credibility… or for a lack of it. If you look at a bridge with a solid fundament you can assess the risk visibly and think “when the materials are real and sound this bridge must be suitable.” When you observe a new bridge prototype with a modern avantgarde-like style, a first assessment on risk should be skeptic like: “how is this going to be strong enough?” Only checks and rechecks will help to ease peoples feeling that “this new and modern structure” will be save and secure enough.

In real life this is not any different. In the investment industry we… Continue reading →

3D Capabilities Profile is a  structured framework for comprehensively capturing or profiling one’s capabilities. Using this, we can profile our capabilities, assessment of which is the first step towards career development. Similarly, employers or organizations would be able to use the framework to profile the capabilities of its employees to focus its development effort towards technological resources.

The highlights of the 3D Capabilities Profile:

1. Comprehensiveness: It is applicable to individuals in any function or industry and covers all areas one’s talent, professional and otherwise.

2. Structured: It takes one from a macro to a micro level in a step-by-step manner.

3. Universal: It is applicable to individuals across geographies… Continue reading →

Data profiling is an important bit of technology news and a task in any form of business list, whether it is a new database or an enhancement to an old one. It is a key step in analyzing the list of contacts. The best time to do this activity is during the first phase of building the list. You first have to identify and find a reputable business database provider.

Once you receive the data, the list provider has already profiled the data for you. You have to be patient when doing this and you need to plan sufficiently in order not to make mistakes. Carefully scrutinizing the data saves time… Continue reading →