Profiledub.com

As a software business owner, I’m sure that you understand the importance of knowing about software design and system tools and getting in touch with your customers regularly. That contact should not start after they make a purchase, you should already have contact with those individuals when they are only a potential client. As a matter of fact, you can learn a lot about where your business should be going by those individuals who have not yet made a purchase from you. How is this done? Through effective surveys that help answer some of the questions that you should be asking about your business. How do you use survey software successfully?

One… Continue reading →

Data profiling: it sounds almost ominous like biomechanics and structural integration, doesn’t it? The word profiling can conjure up the idea of peeping Toms, snooping around and prying eyes. In actuality all companies have the ability to profile their databases without overstepping their bounds and offending sensibilities. Data profiling instead refers to analytical techniques used to examine existing data for completeness, accuracy and information.

How then can data profiling be used to improve profits and increase marketing ROI?

Last year Jess Kleinfeld was hired to manage and market the Witherspoon & West Floral Shoppe. While this family ran company has been around for over fifty years the company did not… Continue reading →